brainchild hotcards

This is a part of the magazine’s branding campaign from fall 2017. As art director during this project I took more of a leadership role. We created the outer packaging and a tab to be placed on Lipton tea bags. These were distributed at tabling events to raise awareness of the magazine and increase submissions. The design has five variations that each feature a poem and piece of art from a previous issue. The idea was that the package would be something the user would want to keep or even hang up long after they consumed their cup of tea.